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Avocado, olive, and shea oils are ultra-moisturizing, leaving you with silky-smooth strands. Melanie Rud is a Chicago-based writer with 10 years of experience covering beauty. She covers all things skincare for Byrdie, from ingredients to acne advice. Maybe you want to get rid of your current color and re-color right away.
Beauty
Walker likes to use it for foil highlights, though it's also great for ombré color, balayage, and all-over lightening. "It's gentle on the hair and gives you incredible lift without having to use a high-volume peroxide," he tells Byrdie. "I also use this bleach for my clients' scalps when their natural hair is light brown." We do want to stress this is NOT a DIY-friendly bleach. It can be messy, and it really takes a professional eye to make sure your hair is lightening correctly.
Kiss Tintation Semi-Permanent Hair Color Treatment
Bold Uniq’s Purple Shampoo is ultra-pigmented and violet-tinted to remove those unwanted brassy, red and yellow tones from blonde hair. Similarly in the cool-toned family, the ideal ash blonde hair comes with subtle gray undercurrents for an incredibly sophisticated look. Salons often charge a bucket of money for the maintenance-intense color, but stylist-favorite brand Wella created an easy at-home experience with the shade 10A Palest Ash Blonde. The brand's also behind Sophie Turner's always-remarkable hair colors — and since ash blonde works from a gray base, it's an easy lift for people naturally in the silver fox realm. Designed for a quick and easy application, the shade is incredibly pigmented and doesn’t require bleach, making it suitable for all hair colors and thicknesses.
What is purple shampoo?
Beyond true black, there's comic book-inspired blue black, deep cherry black, plum black, and natural-looking brown black. We like that the clever formula combines three colors to help you achieve a stunning multidimensional effect that shimmers and shines. What's more, the demi-permanent formula lasts only eight weeks, so you won't have to bleach out the super dark shade if you change your mind down the road. Just know this formula does contain ammonia which can be damaging and smell strong. Unlike the unsophisticated formulas of yesteryear, many contain ingredients to add shine, prevent damage, and condition while you color. This is ideal for those who want to touch up roots at home, cover grays, switch up their hair color often, or simply save money by forgoing expensive salon appointments.
Whether you're a DIY newbie or want to give your color a boost without necessarily changing it much, a semi-permanent formula is the way to go. This is one of our favorites, as it's super easy to use and conveniently customizable. Just add one to five drops of the solution to your regular conditioner, work it through your hair, let it sit for five minutes, then rinse out to reveal a more vibrant color and enhanced tone. That said, there aren't a ton of shades available, so it may not work for you if you have a less common color. Still, another added benefit they tend to have is protecting and maintaining the color, making them color-safe.
Effasol Color Remover is part of L’Oreal’s line of Classic Salon Products. Designed for professional use, this product removes unwanted hair color and color build-up. Color Intensity Eraser is designed to remove direct dye colors from the hair. Direct dyes are bright colors that don’t require oxidation or developer to stain the hair. They wash out quickly, which is why many people want to remove their faded color and replace it with something new and vibrant. Because this product uses color deposits to remove and balance your hair color, it won’t cause additional damage or breakage.
We're big fans of this kit from Kristin Ess, which you can use in the shower for a quick dullness fix and color boost. We like that this ammonia-free formula doesn't have a strong chemical odor, but wish it came in more shades. For example, if you have naturally dark brown hair, a green shampoo would be best since red is the undertone in dark brown hair, and green counteracts enhance color and remove any brassiness, she says. According to Byrd, purple shampoos are great for blonde (natural or color-treated) or gray hair because they help counteract unwanted yellow tones.
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However, like many other color removers, reds and oranges can be stubborn and difficult to remove completely. Some traces of red or orange tones may be left behind, but they can easily be colored over. One of the biggest selling points of this product is that it’s so easy to use. Other color removers require you to buy additional products, like developers, and have complicated mixing instructions. Improper mixing can have undesirable results, which can make color removal an intimidating process.
Milk_Shake Cold Brunette Shampoo
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Some color removers are formulated with conditioning agents that can take care of this step for you. Along with color depositing, this conditioner combats frizz and protects against damage. Fennel seed extract and L’Oréal’s Antifade Complex work to detangle, add shine and prevent breakage.
As for application, the color comes mixed, so all you have to do is apply it—no developer needed. In our experience, it wasn’t messy, per se, but the dye can stain the scalp and hairline, so start small and work your way through your hair to avoid color in unwanted areas (a little goes a long way here). The directions say to leave the formula on for anywhere between 30 minutes to two hours, so to play it safe, we went with an hour.
We like that the unique foam doesn't drip like creams and liquids, allowing for easy application and precise coverage exactly where you want it. Just know the processing time is a bit longer than other kits we've tried. Lightening or bleaching can bring out red, copper or yellow undertones that make it difficult to achieve icy blonde or silver coloring.
Although the brand specializes in curly hair products, this formula works on any hair color, texture, or porosity. The only con is that it requires a bit more gel than we would normally use in order to cover the whole head. ChromaSilk Vivids are another great option if you want to experiment with a bright hue. The permanent cream comes in 20 statement shades ranging from aquamarine and emerald to magenta and red—as in fire-engine red (don't say we didn't warn you). We love that it contains strengthening amino acids to counteract potential damage from using an ammonia-based formula.
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